Catching the bus OAoa with focus on Marketing.

Today is 5th days of October 2023.

I was thinking that on these days, the possibility of marketing.

Marketing has been done thru a marketing plan and budget to add many types of ways to reach and keep customers in accordance with their necessities, until, we professionals understand that new possibilities to reach new customers thru technology is a reality.

That is why after many research done and results, professionals from marketing, communication and sales area has been focus on virtual with respect of customer's privacy.

Before on the Bus, we saw many advertising related to products and services, for companies those type of advertising was very expensive and not a possibility for other companies due the expenses behind and low network in reach partnership with companies.

It also brings many issues with the rubbish after the promotion finished, but doesn't means that is not a good result. It means that new opportunities to find new possibilities.

For professionals of marketing, we focus at our marketing plan to find the right position for product and services, price, promotion and location. For that, we call 4P!

Based in many experience from the past, from many business, we learnt from show cases what works and what wasn't work to search and create new methods to apply at the process of marketing to bring results. The word "marketing" already explain the intention.

When we have products and services, for companies we must thin_king in long term, because, is not always we see good results, something is good sometimes is not due many circumstances.

That is when we create a marketing plan and budget from our marketing methodology, following by reports, to give us direction to what to do next.

For that, We call Marketing strategy.

Marketing reports are the way we find to explain how products and services are doing in general at the market, one of the way to explain the situation is by analysis S.W.O.T to explain our Strengths, weaknesses, opportunities & threats.

We also use break even point to find that if the unit price is right on the market based on cost, expenses and stock from the company versus competition.

We also use point of equilibrium based on our informations related to stock versus sales and other ways of methodology.

Usually takes between 1 to 4 years to companies adapt their marketing process to find good results and profits, which We professionals usually use the report called ROI (return on investment) to decided what to do next.

That is why most of professionals of Marketing when they work for a company, they must be engaged with the process on long term to create roots and good relationship with suppliers, sales area, communication area, employees, process area and administrators to involve everyone at the same objectives with focus on Mission and Vision of the company to create connections and get results.

After many years of experience, working on these area, I know how important are focus to keep all process registered at our Marketing plan.

In the end of the day, brands, companies, governments who has succeed on market always relied on that premisses.

Invest on Marketing brings to your business new possibilities where before couldn't be reach!

Now, I am almost on my location, walking thru the street to reach my place.

Mysteries of life from Aoteraoa!

Have a good day.

Melissa Duarte Ducatti